Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy by Joel Beckerm

Description: Sonic Boom by Joel Beckerman, Tyler Gray Estimated delivery 3-12 business days Format Paperback Condition Brand New Description In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You dont need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listeners emotional core. Publisher Description "Music defines us. Joel Beckerman knows. Let him tell you all about it." -Anthony Bourdain "Equal parts sociological study and business advice, using unique everyday examples-for instance, how the fate of the Chilis fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience-to explain how sound effects our mood and shopping habits."-EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sounds effects on every aspect of our lives. You dont need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how theyre perceived by their audiences, and gain a competitive edge. Whether youre a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments"-transcendent instants when sound connects with a listeners emotional core. "Ive spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that weve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life." -Moby Author Biography JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT&T. TYLER GRAY is an editorial director for Fast Company Media and the author of The Hit Charade. Details ISBN 0544570162 ISBN-13 9780544570160 Title Sonic Boom Author Joel Beckerman, Tyler Gray Format Paperback Year 2015 Pages 208 Publisher Houghton Mifflin GE_Item_ID:95716052; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 22.37 USD

Location: Fairfield, Ohio

End Time: 2024-09-04T03:02:46.000Z

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