Description: This textbook, titled "International Marketing," covers topics such as exports and imports, as well as general marketing concepts in an international context. The authors, Mary C. Gilly, John Graham, and Philip R. Cateora, provide insights into the field of marketing and how it applies to different countries and cultures. The textbook has 720 pages and is in hardcover format. It was published by McGraw-Hill Education in 2019 and is written in English. The textbook is categorized as a textboo
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Book Title: International Marketing
price: 159.89
yearPublished: 2019
Number of Pages: 720 Pages
Language: English
Publication Name: International Marketing
Publisher: Mcgraw-Hill Education
Publication Year: 2019
Subject: Exports & Imports, International / Marketing, International / General
Type: Textbook
Author: John Graham, Mary C. Gilly, Philip R. Cateora
Subject Area: Business & Economics
Format: Hardcover
