HEINZ Plastic Green Pickle Lapel Pin 1950's World's Fair Design

Description: This vintage Heinz lapel pin is a must-have for any collector of food and beverage advertising memorabilia. The pin features a green plastic pickle and was created for the World's Fair. The Heinz pickle pin is an advertising item from the H. J. Heinz Company, being a small green pin made in the shape of a pickle. Being continuously offered for more than a century, and with more than 100 million pins produced over the years, it is both one of the longest-running and most successful promotions in history. The Heinz pickle pin is very small, about 1.25 inches long, dark green, and fully "three-dimensional". The word HEINZ appears across the pickle in raised lettering. Because its "retro" design and long tradition are part of the appeal of the pickle pin, the design has changed relatively little in over a century of production. The pickle pin was envisioned by Heinz company founder H. J. Heinz, and predates even the "57 varieties" slogan for which Heinz is famous. The first Heinz pickle pins were given away at the 1893 Chicago World's Fair, also known as the World's Columbian Exposition where a simple and inexpensive gift was thought to be necessary to draw visitors toward Heinz's relatively out-of-the-way booth in the second floor upper gallery of the Agricultural Building. At the time, this represented a new and different marketing concept. Heinz had some local boys scatter thousands of small white tokens around the fairground, with text offering the "finder" a free souvenir if they came to the Heinz booth. Their reward for stopping by was the opportunity to sample some food, and a complimentary promotional pickle pin. Heinz would distribute one million pickle pins by the fair's end. The pin is perfect for those interested in pickles and condiments or anyone who wants to add a unique and nostalgic touch to their collection.

Price: 12.5 USD

Location: Manchester Center, Vermont

End Time: 2025-02-10T04:03:32.000Z

Shipping Cost: N/A USD