Description: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes--the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Price: 14.99 USD
Location: San Diego, California
End Time: 2025-01-21T18:33:46.000Z
Shipping Cost: 5.38 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Unbranded
Book Title: Advertising Creative: Strategy, Copy, and Design
Personalized: No
MPN: Does not apply
Country/Region of Manufacture: United States
Item Length: 10.9in
Item Height: 0.8in
Item Width: 8.6in
Author: Jean M. Grow, Tom Altstiel, Marcel Jennings
Publication Name: Advertising Creative : Strategy, Copy, and Design
Format: Trade Paperback
Language: English
Features: Revised
Publisher: SAGE Publications, Incorporated
Publication Year: 2019
Type: Textbook
Item Weight: 15.8 Oz
Number of Pages: 488 Pages
