Description: THAT "LITTLE OLD WINEMAKER" OF THE ITALIAN SWISS COLONY WINERY That "Little Old Winemaker -- Me" symbolizes the finest traditions of winemaking which are carefully followed by the Italian Swiss Colony at Asti in the heart of one of California's finest wine-growing districts. Visitors to the winery are shown each step of the winemaking process as they tour the extensive cellars set among hundreds of acres of choice vineyards. The winery and Tasting Room are open daily. 26150 Asti Road in Cloverdale, Sonoma, Sonoma County, California Reproduced from Natural Color Photograph -- Italian Swiss Colony, Asti, CA Postmarked Metered .04 ASTI, CA SEP 13 1963 PD Meter 367223___________________________ The modern history of the Asti Winery began in 1881. An Italian immigrant named Andrea Sbarboro founded it as a place to re-create life as it was in the old country. Anybody of Italian or Swiss descent was invited to join Sbarboro and work the land for a share of the profits - and of course, the wine. Within months, nearly a dozen families had joined him northern Sonoma County to form a 1,620-acre community. 1920's, Founders of Asti Winery inside the cellar Asti's first building, a two-story concrete-and-timber structure, opened in 1887 and housed the colony's presses and nine redwood tanks. It also included cellars where Sbarboro aged his barrels of red wine. One of these was Cellar No. 8. Eventually the colony amassed a total of nearly 6,000 acres and changed ownership several times. During the Prohibition years (1919 - 1933), Asti winery continued to grow grapes and produce wine by producing altar wine for churches - utilizing a clever loophole in the law. Through the first half of the 20th century, the colony continued to grow, amassing a total of nearly 6,000 acres and beginning the first recorded tasting room in the state of California. 1950's, Bottling line for Italian Swiss Colony at Asti Winery. At one point in the 1960s, the winery was the No. 2 tourist attraction in the state, second only to Disneyland. Now the facility is back under the brand Cellar No. 8, a tribute to the cellar where it all began. CellarNo.8's wines are hand-crafted by Winemaker Paul Rydquist intended to be in the same easy-drinking, approachable style as Sbarboro once had.https://winemaps.com/winery/asti-winery___________________________ Italian Swiss Colony was a 19th and 20th-century American wine company and brand. Based in Asti, Sonoma County, California, Italian Swiss Colony was at one time the leading wine producer in California. Establishment and growthIn 1881, Andrea Sbarboro founded an agricultural colony at Asti (named for Asti in Italy), primarily focused on grapes. Sbarboro's intent was to establish a profitable enterprise that would provide work for the many Italians who had migrated to San Francisco (although there were at first some Italian speaking Swiss from Ticino, thus giving the colony its name, it soon became an entirely Italian-American enterprise.) The corporation had originally been organized to allow the workers to eventually buy ownership, but this never developed, and it remained a normal joint-stock company. In 1887, a collapse in grape prices forced the company to construct a winery and begin wine production itself. Key personnel in these early years, besides Sbarboro, were Charles Kohler, Paolo de Vecchi, and Pietro Rossi. Rossi led the company to develop its own agencies to sell directly to eastern markets; soon after the wine was being sold in Europe, South America, and Asia. The huge wine cistern (with a capacity of 500,000 U.S. gallons or 1.9 megaliters) that Sbarboro had had built became a tourist attraction. By 1905, the wines had won medals at various international competitions. By 1910 the company owned over 5,000 acres (2,000 hectares) in various holdings in the Central Valley. As the movement for prohibition of alcohol in the United States grew, Sbarboro became a leading spokesman for wine and temperance, but lived to see the beginning of prohibition on January 16, 1920. After prohibitionThe Italian Swiss Colony operation (then owned by National Distillers) was acquired in 1953 by Louis Petri of Petri Wine (founded in 1886). Petri shepherded the growth of Italian Swiss Colony as a mass-market brand; wine was shipped in tankers to be bottled in New York. Television ads featuring Ludwig Stössel (voiced by Jim Backus; yodeling by Bob Oates) with the catchphrase "The little old winemaker – me!" appeared regularly on American national television. (Dean Martin and others recorded a song titled on a parody of that line, "Little Old Wine Drinker Me".) The company later became part of United Vintners (organized by Louis Petri and others), then was sold to Heublein in 1969, and later sold by Heublein to Allied Growers. By 1987, the company had been renamed to ISC Wines and the brand from Italian Swiss Colony to just Colony (ISC also had other brands, including jug wine label Petri). In 1987 Allied Growers sold ISC Wines to Erly Industries, who merged it with Sierra Wine Company into a new entity. In 2015 the descendant of the company, now operating under the name Asti Winery and selling wine under the Souverain brand, and owning America's sixth-largest wine production facility, was purchased by E & J Gallo Winery from its owner, Australia-based Treasury Wine Estates. The cover photo of Nicolette Larson's 1978 Nicolette album shows the singer in the hotel's Garden Court restaurant.https://en.wikipedia.org/wiki/Palace_Hotel,_San_Francisco___________________________ Asti is an unincorporated community in Sonoma County, California, United States. It is located near U.S. Route 101 in the Alexander Valley between Cloverdale, Geyserville and Healdsburg, and was named after the city in northern Italy (toponym in Italian instead of Piedmontese) In 1881, Andrea Sbarboro established two communities, Asti and Chianti, as part of his Italian Swiss Agricultural Colony. A plaque at the southeast corner of Asti Road and Asti Post Office Road commemorates the colony, whose wines won ten gold medals in international competition. The colony is California Historical Landmark #621. Located in the Alexander Valley AVA, Asti is the home of Asti Winery. By the mid-1950s, it had become the second-most-visited destination in California, after Disneyland. Asti had a post office which closed in 1978. It used the ZIP Code 95413. The community is now served by Cloverdale's ZIP Code, 95425.https://en.wikipedia.org/wiki/Asti,_California
Price: 7.99 USD
Location: Las Vegas, Nevada
End Time: 2024-11-14T09:19:08.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Unit of Sale: Single Unit
Number of Items in Set: 1
Character: Little Old Winemaker
Size: Standard (5.5 x 3.5 in)
Material: Cardboard, Paper
Year Manufactured: 1960
City: Asti
Original/Licensed Reprint: Original
Brand/Publisher: Italian Swiss Colony, Asti, CA
Subject: 1963 Little Old Winemaker of Italian Swiss Colony Winery, Asti CA
Continent: North America
Type: Printed (Lithograph)
Unit Type: Unit
Era: Photochrome (1939-Now)
Country: United States
Region: California
Theme: Cultures & Ethnicities, Food & Wine, Hotel & Restaurant, People, Roadside America, Tourism, Travel, Sonoma County, Postmarked Metered .04 ASTI, CA SEP 13 1963, 26150 Asti Road in Cloverdale, Sonoma, Sonoma County, California, Andrea Sbarboro, Charles Kohler, Paolo de Vecchi, and Pietro Rossi, Italian Swiss Colony operation (then owned by National Distillers, Became part of United Vintners (organized by Louis Petri ), sold to Heublein in 1969, sold by Heublein to Allied Growers, ISC Wines, Erly Industries, Souverain brand, Treasury Wine Estates, Italian Swiss Colony operation (owned by National Distillers), Became part of United Vintners (organized by Louis Petri)
Features: Chrome, Divided Back
Time Period Manufactured: 1960-1969
Unit Quantity: 1
Country/Region of Manufacture: United States
Postage Condition: Unposted
